Author Archives: jfrank

There are thousands of different paper options so how do you decide? First, ask these key questions. 1. Is the paper readily available? 2. Are there minimum purchase quantity requirements? 3. Are there various coordinating paper types for all my … Continue reading →

Although it would take much more than a few paragraphs to explain all the ins and outs of printing, knowing a few basic principles can make print buying a little easier to navigate. So what does it mean to have … Continue reading →

It seems that today’s  marketing landscape is cluttered with cookie-cutter marketing pieces. Online options where people click and insert from over-used templates only create the appearance of a marketing plan. While that type service may work okay for independent home … Continue reading →

Times have changed.  People have changed.  Business has changed. Once upon a time, people made decisions based on value, quality and relationships.  Now it seems that price is the only decision. Once upon a time, service mattered.  Now, only money … Continue reading →

We’ve all heard the hype and received emails urging us to avoid printing and the use of paper products. Although I share the idea of being responsible with all of our natural resources, let me clear up the misconception that  … Continue reading →

Imprinting your company logo, name and address, phone number and website on promotional products will go a long way in keeping your company in front of existing clients as well as generating a buzz among potential customers. Some people ask, … Continue reading →

There’s a constant buzz these days with social media networking. Question is…does it work to bring in business? Yes, but it depends on your business, your industry, how you use social media and how you manage it. So what about … Continue reading →

Increasing sales sounds good, but what is New Media?  Some people call New Media, Social Media and that would be correct on a basic level.  But running your own Facebook page or Twitter account isn’t necessarily going to drive people … Continue reading →